What are the 10 Dignity Do’s, and what is a Dignity Champion?
The 10 Dignity Do’s

The 10 Dignity Do’s
- Have a zero tolerance of all forms of abuse
- Support people with the same respect you would want for yourself or a member of your family
- Treat each person as an individual by offering a personalized service
- Enable people to maintain the maximum possible level of independence, choice and control
- Listen and support people to express their needs and wants
- Respect people’s right to privacy
- Ensure people feel able to complain without fear of retribution
- Engage with family members and carers as care partners
- Assist people to maintain confidence and positive self-esteem
- Act to alleviate people’s loneliness and isolation
Why I became a Dignity Champion
A Dignity Champion is someone who believes passionately that being treated with dignity is a basic human right, not an optional extra. We believe that care services must be compassionate, person centred, as well as efficient.
What does a Dignity Champion do?
Dignity Champions are those in a care organisation that champion the 10 Dignity Do’s and:
- Stand up and challenge disrespectful behaviour
- Act as role models by treating other people with respect, particularly those who are more vulnerable
- Raise issues regarding dignity to improve the way that services are organised and delivered
- Influence and inform colleagues on best practice
- Listen to and understand the views and experiences of those in care
So far over 100,000 people have signed up to be Dignity Champions, all pledging to challenge poor care, to act as good role models and, through specific guidelines issued by the campaign, to educate and inform all those working around them.

