MEET OUR TEAM

Sian Beynon - 
Registered Manager,
Managing Director and Trainer .


I have been working with adults with Learning disabilities and other associated conditions for over 25 years.
For the past 20 years I have been managing services that support individuals with complex behavioral needs and health care needs to live in their own home and access the community;

Through all the lessons that I have learnt I truly believe that building a Personalized plan for every individual achieves greater self-esteem, self-worth and enables them to live a happy and fulfilled life.

At Personalized Care the service user is always central to the service that we provide. We do not plan for people; we plan with them. We use whatever method is best suited to that individual – whether this be full participation in the plan using discussions with signs/ symbols/photographs etc. or through managers observation of the individual and through gaining information from family, friends, professionals and previous carers.

“Personalized Care is the way forward”

Michaela Prime - 
Managing Director,
 Dignity Champion and Trainer. 

I began my journey in this sector at just 15 years old, and from the very beginning I knew this was more than a career for me, it was a passion. Now at 36, I have over 20 years of experience supporting both adults and children with Learning Disabilities, Autism, and a variety of additional needs across social care and educational settings. Every step of the journey has shaped the person I am today.

On 18 January 2016, alongside Sian, we proudly set up Personalized Care with one clear vision: to provide truly person-centred support that makes a real difference to people’s lives. What an incredible journey it has been since then! Watching Personalized Care grow into a trusted, passionate, and dedicated service has been one of my proudest achievements.

As a proud Dignity Champion, I strongly believe everyone deserves the opportunity to live life with choice, independence, confidence, and respect. Supporting individuals to achieve their goals, no matter how big or small, is at the heart of everything we do. There is nothing more rewarding than seeing someone flourish, gain confidence, and live more independently. ✨

At Personalized Care, we don’t believe in “one size fits all.” We are passionate about creating support around each individual’s unique personality, interests, goals, and dreams. Whether it’s discovering new hobbies, building life skills, accessing the community, or simply encouraging someone to believe in themselves, we are here every step of the way.

We love finding exciting new opportunities, local activities, and meaningful experiences that bring joy, confidence, and independence to the people we support. Seeing smiles, achievements, and personal growth is what drives us every single day. 💙

“Living as independently as possible is something we all strive for. At Personalized Care, we are passionate about empowering people to live the life they choose, with the right support, encouragement, and opportunities to thrive.”

Amanda  - 
Manager and Trainer 


I have been working in care for 20+ years, supporting adults with a wide range of disabilities. 
I have found my passion in supporting people with complex health care needs to live in the community. I believe everyone should be given every opportunity to experience new things and visit new places, living a happy and fulfilled life. 

Communication is the key to supporting each individual to make choices about their lives, their aims and goals. 

Personalized care offers each individual in their care a person centred support plan which is adapted as the needs of each individual changes, each person a dedicated staff team offering consistency and good working relationships. 

"If it’s possible then make it happen, if it’s impossible make it possible." 

Gemma  - 
 Care Manager 

 I first started supporting adults with learning disabilities way back in 1999 & have remained in the area to this day. 
I took a break for a few years later to be at home with my children & in that time completed studies with The Open University including psychology, mental health & human biology. This study was invaluable when I began working again in the same field.

I have a strong interest & understanding in human behaviours and I am passionate at applying this every day in my role - from developing support plans, to supporting individuals in order to give them a voice & live a fulfilled, happy, life.

I am proud to work alongside every team member of Personalized Care - support team & Service Users. Every individual has something to offer to make our service unique & successful at providing the person centred care we give.


"Meet the folks who make it all happen. 
We care deeply about what we do every day. 
Our leadership team reflects a group of diverse individuals. 
With a depth of experience across the company."